Random Thoughts-58
June 28, 2009

It’s finally here! I think. Maybe. Don’t hold your breath or anything but if you just go by the calendar Summer is officially here. Keep in mind that we are in Saskatchewan so anything’s possible; weather wise that is.
I am convinced that the worst and longest winter in my memory banks is behind us. It’s time for baseball, barbeques and beer! Bring on the heat.
Speaking of beer, have you watched the ads on TV from the beer company advertising that a particular portion of their cans turn a different colour when they have reached an appropriately cold temperature? Really?! Whatever happened to actually feeling the can itself?
Oh, I get it, maybe the can is cold enough but the beer in it isn’t? Is that it? Does the can know the difference? Does it only change when the can is just the right temperature or when the beer is the right temperature? I am going to have to make a point of watching the full commercial, instead of switching channels to the other ballgame during the ads, so I can find out.
Regardless, to my way of thinking, if you need a beer can to tell you how cold it is maybe you should reconsider popping the top on that puppy! It’s just a thought.
What is the optimum temperature? Who says? I like my beer so cold I get a popsicle headache when I gulp it. Which, by the way, I hardly ever do. Good Ol Phil Eger would only drink his beer if it was room temperature. I guess us odd fellows would just have to “old school” it and trust the feelings in our hands and our mouth. How novel!
And what about the visually impaired? How would they tell? Maybe they better start working on a can that will just shout out, “I’m Ready!!”, when it’s cold enough, too.
But we’re gimmick lovers aren’t we? (How else can you explain the Sham Wow guy, but that’s a story for another time.)
Another beer company is advertising a brand of beer of theirs with lime already in it. Thank God! It’s about time! After all the time we’ve lost in our lives by going out and buying the limes and cutting them up and then the arduous task of stuffing it in the bottle and having to lick the juices off of our fingers and everything. I know! It was agonizing! Man, what I could do with those twenty-seven minutes back in my life!
Yes, okay, sarcasm isn’t wit. Or so I was once told by a wise man. But, seriously folks, let’s do a little thinking on our own, okay? Take some initiative. Don’t always take the easy road. It’s been my experience that things are always a little better if you have to work a bit for it.
“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”- Stephen Leacock (1869-1944)