Monday, September 5, 2011


I know that I state the obvious too much, but I still can’t believe how fast time goes by. It just seems like yesterday that Kipling and the world were celebrating “Saskatchewan’s Biggest Housewarming Party” here, but that was five years ago already! I know! Where’d the time go?
As if time doesn’t go by fast enough we are continuously reminded of distant events being just around the corner. You know what I’m talking about, don’t you? Sears’ “Wish Book” Christmas catalogue is already out. And there are displays of Halloween candy in the stores, too. Halloween candy? Seriously? Can’t we get through Summer first? And don’t even get me started on that whole “Back to School” sales thing going on in the last week of July. C’mon.
The leaves haven’t even started turning on the trees, yet, and we’re planning an event two, three or four months away? Not only that, but what’s the expiration date on the stuff you’re going to be handing out to the trick or treating children in a couple of months? That’s all we need to do is hand out stale stuff and have the lil bugg…darlings come back for revenge.
It’s not like Halloween’s going to sneak up on anybody is it? It’s still on the 31st of October, right? Nobody’s moved it to September or something without me knowing about it, have they? But it is good marketing too though, isn’t it? I know that if we were to buy some Halloween products right now the stuff wouldn’t last two months in my cupboard so I’d be replenishing the whole lot a few times over between now and October 31st.
What about “seizing the day” or “live every day to the fullest” without worrying about Christmas gifts in September or backpacks and school supplies in July like every “life coach” or Oprah psychologist is telling us to do to have a happy and stress-less life. That’s pretty hard to do when you’re walking through a mall in July looking for some flip-flops or something and all you can find are parkas and backpacks. It’s hard not to get the nerves going and the pressure building when you’re thinking “Should I be doing something else? What event am I not preparing for?” I even feel the “Back to School” pressure and we haven’t had any kids in school for nearly five years! Panic can set in easily enough, can’t it?
Oh yes, of course, I can’t forget about you keeners out there who are all excited when the Wish Book arrives so you can get a jump on the Christmas shopping and you’ve got your “Back to School” supplies before the kids get home from Summer Camp and everything but you must know that you are in the minority, don’t you? Why else would the rest of us have to put up with three-month marketing blitzes to remind us of what’s coming up? Good for you keeners, though! I’m so happy for the five of you.
Maybe, just maybe, if we can live long enough, the events will correct themselves over time and the marketers will be so far ahead of next year that it’ll be this year, if you know what I mean? One can always dream, can’t one?
“I never think of the future - it comes soon enough.”-Albert Einstein (1879-1955).

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